Here is the Real Story Behind Over the Counter (OTC) Hearing Aids
OTC (Over The Counter) hearing devices are back in the spotlight. Hearing healthcare professionals, manufacturers, and lawmakers are taking a hard look at what this means for the economy, and where these products currently stand in the marketplace.
Hearing devices known as PSAP’s (Personal Sound Amplified Products) have been around for many years and are nothing new. Currently they can legally be bought online or through mail order. Sadly, while there will always be people looking for the next “something for nothing” gadget that promises to fix their hearing problem, they inevitably end up losing their hard-earned cash while becoming disilussioned about amplification products and hearing professionals in general.
The most common mantras we hear from those who need hearing aids goes something like this:
It seems to me that hearing aids are so expensive! With all the new technology available to us today, why can’t we make something less costly for people who aren’t made of money? Besides, there is only about $48 worth of circuits and plastic in those things anyway – and I should know because I worked for company ABCXYZ for 6 months …“
“The cost of hearing aids is so high. It’s important for U.S. lawmakers to bring down these costs through new legislation, so that competition will drive prices down, thereby making hearing aids more affordable for everyone.”
The FDA and some lawmakers appear to make a valid point about making hearing help available to as many Americans as possible. They claim that the high cost of hearing devices make them inaccessible to those who need them most. However, many healthcare professionals, including myself, disagree.
These well meaning individuals are either ignorant of the facts, or present a biased argument because of political or monetary gain. Their biases prevent them from correctly evaluating the situation and coming up with the right solution to the problem.
THE FACTS ARE THAT HEARING AIDS ARE ALREADY AFFORDABLE
Hearing aids are already priced at an affordable rate. Ironically it is the same rate that PSAP’s or OTC devices will be priced at when they hit the market (About $368-$650 each). But why do more people not know about this?Simply because it’s not showcased at the Audiologist or Hearing Aid dispenser’s office, and for good reason!
The professionals know better than anyone else that these devices don’t work well enough. No matter which way you see it, an OTC device simply does not work as well as other (more expensive) hearing aids in a noisy environment. An OTC or PSAP will never ever be able to compete with a hearing system that processes complex speech in noise simultaneously while improving the SNR (Signal-to-Noise Ratio).
WHY TWO HEARING AIDS ARE BETTER THAN ONE
Let’s consider why using two hearing aids is far superior to using one. The human eye provides us with clues as to why this is true. With two eyes we can perceive depth because we have another perspective. But when using only one eye everything appears to be flat or subjects in view may look larger. This can be very deceiving because it impairs our ability to judge depth or distance correctly. There is no doubt that a person can see much better with two eyes rather than one.
The concept is the same with hearing aids. When wearing one hearing aid, (even with a directional microphone), it becomes difficult to locate the source of sound or speech. This principle applies to all hearing aid devices.
Firstly, with only a single point of reference your brain cannot compare signals effectively. For example, a sound created on your left side (while wearing a hearing aid in your right ear), will be perceived to originate from your right side. Without a second point of reference, you will automatically look toward the direction of the louder sound source. In other words, you will look in the wrong direction. The implication of this problem is that you could walk across a street, hear the sound of a car horn, then look in the wrong direction. The outcome could be fatal.
Secondly, wearing only one hearing device does not improve the signal-to-noise ratio for a person with binaural hearing loss, especially noise induced hearing loss. This is because background noise is predominantly low pitched. Therefore a person with this type of hearing loss (who has better hearing ability for low frequencies compared to their inability to hear high frequency portions of speech), will struggle to hear the speech cues. High frequency portions of speech are vital in isolating speech when we listen in a noisy environment.
WHY OVER THE COUNTER HEARING AIDS DO NOT SOLVE COMPLEX HEARING PROBLEMS
Amplification alone does not solve the problem of being able to isolate speech above other sounds around us (i.e. it does not improve the signal-to-noise ratio). Many people who chant the mantra of “low cost hearing aids” purchase one hearing aid instead of two. Those suffering with mild to moderate hearing loss sometimes conduct a self-diagnosis, and opt to amplify sound in the ear they strugle with the most.
They are often reluctant to purchase a second hearing aid because it then moves them into a price point of more advanced hearing aids. But even if they do decide to purchase a second hearing aid, they fall into the trap of using two hearing aids that are designed to work INDEPENDANTLY OF EACH OTHER rather than being SYNCHRONISED. Because each individual unit has no way of interacting with the other unit, this can agravate the persons hearing problems even more. Every hearing professional knows that If the signal-to-noise ratio is not improved, audability in a noisy environment is not improved.
It is important to note that there is currently no technology that exists in over-the-counter hearing devices that enables them to isolate and redirect speech. Unlike advanced hearing aids.They are designed to work as independent devices and can therefore not interact with a second hearing device.
HERE IS THE MILLION DOLLAR QUESTION
If we already have low cost products available at the dispensing offices of hearing instrument specialists and Audiologists, then why is there a push to introduce an over-the-counter device?
Many of my colleagues will say that “these are patients that will never come into your office in the first place. While this may be true in some cases, I contend that it is no reason for us to sit by idly and let them be taken advantage of by someone that wants to make millions in product sales, or who wants to make a name for themselves in the political arena!
Our ethics teach us to not engage in this kind of behavior. As a Board Certificant Holder I must adhere to what is in our Ethical Code of Conduct under the section:
Responsibilities To The Patient/Client
The Certificant, as a practitioner in the hearing health care profession, shall hold paramount the welfare of the patient/client. The Certificant shall respect the inherent dignity and rights of all individuals. The Certificant shall adhere to the core values of the profession and shall act in the best interest of the patient/client over the interest of the Certificant. The Certificant shall not engage in conflicts of interest that interfere with professional judgment.
I guess that the folks that are pushing this issue are not being held to a level of any standard, or ethics that compels them to do the right thing. It is my opinion that the driver of this bill to endorse OTC devices is surrounded by money or political gain, and not in the best interest of the consumer/patient/client.
Those of us professionals who see patients daily, and help them through their struggles to maintain their level of communication with their family, loved ones and the general public, know that being able to hear and understand is most important to them. Through counseling and low cost devices we find creative solutions to help them maintain their dignity and ability to communicate effectively.
Helen Keller, once said that losing one’s hearing is worse than one’s sight, because losing one’s sight cuts you off from “things” but losing your ability to hear cuts you off from “people”.
The proponents of OTC hearing aids, seek only to sell a product of sub-standard quality to an eager community desperate to engage with the people around them. It just does not seem right to me to take advantage of a person in a desperate situation in order to make a profit, or simply to gain a political advantage.
This movement also seeks to drive a wedge between the professional and the patient. Ironically it is the professional who provides the keys to better hearing and successful hearing aid fitting. The hearing professional focuses on developing and maintaining good relationships with their clients. They get to know their customer in order to deliver meaningul and effective hearing solutions that count. A hearing aid professional simply cannot be put in the same category of a vendor peddling low-cost, innefective hearing aids!
YOU CAN AVOID MAKING A COSTLY MISTAKE
If you find yourself in the predicament described in this article, call Vincent, Amanda, or Michelle for a no-obligation friendly discussion to see if we can find a great solution to your hearing challenges.
Because we also offer FREE HEARING TESTS with no obligation to do business with us, you can only gain by coming to see us before you make your next expensive mistake!
The levels of professional advice, service and attention to detail that we provide for our valued customers at Lifetime Hearing Denton, is priceless and certainly cannot be compared to over-the-counter hearing devices, no matter how cheap they are. Those who know us can testify to the levels of service, attention to detail, and sound professional advice they get once they come through our doors!. Our customers become our friends, and have no hesitation in refering us to their family, friends, and colleagues.
We are so confident of the great customer experience enjoyed by many, that we will put you in contact with one or more of our customers so that you can get first hand testimonials from them.
So what have you got to lose?
Call AMANDA, MICHELLE, or VINNY now on (940) 2432766, or visit us at Lifetime Hearing Denton, 301 Dallas Dr #126, Denton, TX, 76205